Whitehat SEO

Building Peak Performing Websites in 2021

Tue, 08 Dec 2020 19:55:41 GMT

LondonHUG December 2020
Hear directly from HubSpot Go-to-Market Lead (Web & CMS Hub) Luke Summerfield
Luke Summerfield

Read the full blog here: https://blog.whitehat-seo.co.uk/building-a-peak-performing-website

HubSpot's mission is to transform the world of web design.

As the Go-to-Market Lead on the HubSpot Product Leadership Team, Luke's role is to help make that happen by:

1. Strategy: Help design HubSpot's product/packaging/pricing strategy, go-to-market strategy, and growth strategy for the CMS Hub.

2. Fight Friction: Identify areas of customer friction throughout the flywheel and be the voice of the customer.

3. Facilitate: Facilitate and collaborate with all other departments/teams to execute the strategy and overcome friction.

4. Evangelize: Educate and inspire both internally and in the market the future of the web, Growth-Driven Design, CMS Hub, and the good work HubSpot's doing in the web industry.

Inside The HubSpot Ads Machine

Sun, 13 Sep 2020 14:39:45 GMT

Full blog article here: https://blog.whitehat-seo.co.uk/how-to-use-ads-in-hubspot

Ref: https://www.whitehat-seo.co.uk/pay-per-click-management
London HUG September 2020
Advanced Techniques Used by HubSpot’s Paid Marketing Team

Jillian Hope, Senior Marketing Manager, Advertising HubSpot
Katie Koenig, Senior Product Manager, Ads, HubSpot

Brian Halligan Fireside Chat - London HUG 201906

Tue, 25 Jun 2019 11:59:29 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.

He was named a Top-Rated CEO by Glassdoor in 2014, 2015, 2017, and 2018. Brian was also listed by Comparably as one of the Top 5 Best CEOs of a Large Company in 2018, as well as one of the Top 5 Best CEOs for Women and for Diversity in 2018. He was named an Ernst & Young Entrepreneur Of The Year in 2011 and an Inc. Founders 40 in 2016.

Event: London HubSpot User Group

Event Date: June 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Panel Discussion | Inbound Sales - London HUG 201904

Wed, 08 May 2019 10:26:35 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Question and answer session with the panel experts

Event: London HubSpot User Group

Event Date: April 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug

Grow Better - Inbound Sales: London HUG 201904

Tue, 07 May 2019 20:30:38 GMT

https://www.whitehat-seo.co.uk/hubspot-user-group-london

Funnel shows customers an output! Customers, however, are an Input! Historically businesses are built to grow big and fast, and what happens post sales doesn’t really matter. The customer experience is an afterthought.

We loved the funnel. And in a world where customers were more patience, more trusting, had fewer options, and no voice, it made sense to think in terms of a funnel.

The sun rises and sets on the quarter.” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.

That’s no longer true. After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. That’s momentum. Funnel fails to capture to the power of momentum.

That’s where the flywheel comes into play.

Event: London HubSpot User Group

Event Date: April 2019

Book your ticket for the next HUG

https://www.whitehat-seo.co.uk/nexthug